Wood You Look at That

The eco-conscious cool of Nina Mûr Eyewear.

Nina Mûr was founded by designer Lorena Serrano and architect Davide Fichera, who were tired of the waste and sameness of mass-produced glasses. They imagined a product that would combine design, innovation, and sustainability without compromise.

The result? A frame made not of plastic, but laminated birch wood, a lightweight, durable, and beautiful material that is renewable and sourced responsibly. But their real innovation was in how they engineered the frames to be customizable, modular, and entirely crafted in-house using zero-waste processes.

Every pair of Nina Mûr glasses is made to order. That means no overstock, no wasted materials, and no unnecessary environmental cost. All the frames are made using FSC-certified Finnish birch, layered and shaped in a lamination process that creates structure, strength, and flexibility.

However, Nina Mûr is just as much about style as it is about substance. Their frames are architectural, bold, and playful, ranging from geometric statement pieces to subtly sculptural classics. Every model feels like a collaboration between a designer and an artist because often, it is. The brand regularly works with illustrators, fashion labels, and even museums to create limited-edition collections that are anything but ordinary.

You can also customize your pair, from colours and textures to lens shapes and materials. Which makes each frame a reflection of your personal identity and one-of-a-kind.

Nina Mûr proves that fashion doesn’t have to come at the expense of the planet. From locally sourced materials to in-house, small-batch production, they embody a new kind of luxury: one that’s transparent, ethical, and built to last.

In an era of disposable everything, they offer something radically elegant: eyewear that makes you look good, feel good, and do good, all in one bold move.

Wood you wear it? We think yes.

So, visit Eyewear on Pako to try on the collection and create your own one-of-a-kind, Earth friendly eyewear, that will have instant impact as soon as you put them on your face!